About page layout

People read About pages to decide whether to trust you. Give them specifics: who you are, how long you've done it, who you've done it for.

Sketch of an About page with a heading, photo and a row of numbers

Sections

  1. Intro with a real photo: a two-column container, text on one side, a photo of the actual people or place on the other.
  2. The story in three short paragraphs: why the business exists, what changed, what you focus on now.
  3. Numbers: years in business, projects completed, clients served. Use the counter block, but only with true figures.
  4. Team: a short version of the team page, or a link to it.
  5. Values or approach: three to four points, each with a sentence that explains what it means in practice.
  6. Next step: a link to services or contact.

Building tips

For the intro, set the parent container to Direction: Row on desktop and Column on mobile, with the image after the text in the mobile order so the headline is seen first. Use Image Size rather than scaling a huge image down with CSS.

Avoid stretching the story into a single wide text block: keep line length to about 60–75 characters with a max-width on the text container.

Questions

Should a small business use "we" or "I"?

Use whichever is true. A one-person business that writes "we" often reads as evasive; "I" is personal and perfectly professional.