Testimonials
A specific quote from a real, named client does more than any headline you can write. A vague or invented one does harm.
Widgets
The free Testimonial widget shows a quote, photo, name and job title. Elementor Pro adds a Testimonial Carousel and a Reviews widget with star ratings. For two or three quotes, a static grid is better than a carousel: everything is visible without clicking.
What makes a quote credible
- A full name, company or town, and a photo if the person agrees.
- Specifics: what the problem was, what changed, a number if possible.
- Natural language; don't polish it into marketing copy.
Rules
Ask permission before publishing a quote and keep the email where you got it. Never write reviews yourself or use template quotes with stock photos. In many countries fake reviews are illegal under consumer-protection law, and they're easy to spot.
Star ratings
Only show a star average if it comes from a real review source, and link to it. Adding review markup (structured data) for reviews about your own business on your own site generally won't produce stars in search results anyway.