Counter (numbers)

A row of numbers is quick proof, provided the numbers are true and mean something to the reader.

Sketch of four statistic boxes with large numbers

Building it

The free Counter widget animates from a start to an end number, with prefix, suffix ("+", "%", "k") and a title. Put three or four in a row container; on mobile use two per row.

Keep the animation short (1–2 seconds). Visitors who scroll fast will otherwise see zeros. Screen readers and search engines read the final number from the HTML, so the content stays correct.

Pick numbers that matter

  • Good: years in business, projects delivered, average response time, client retention.
  • Weak: "cups of coffee", "lines of code", "happy clients" with no source.
  • Never inflate. A real "140 projects" beats an invented "1,000+".

Keep them current

Counters go stale. Add a reminder to update them yearly, or phrase them so they don't age ("since 2015" instead of "10 years").