Service detail page

The detail page is where someone decides. It should answer every question they'd otherwise have to email you about.

Sketch of a service page with a banner, text and a sidebar list

Structure

  1. Banner: service name and one sentence on the outcome.
  2. The problem it solves: in the client's own words if you can.
  3. What's included: an Icon List with concrete deliverables.
  4. How it works: steps and typical timeframe.
  5. Example: a short case or before/after.
  6. Price guidance: "from" prices or what the price depends on. Hiding all pricing loses many visitors.
  7. Questions and next step.

A narrow column (about a third of the width) with a list of the other services and a contact button helps people move sideways. Build it as a second child container in a row; with Elementor Pro you can make it sticky (Advanced → Motion Effects → Sticky: Top) and limit it to its parent column so it stops at the end of the content. On mobile, move it below the content or drop the list and keep only the button.

Use one template for all services

If you have many services, make them a custom post type or use the Theme Builder's single-page template (Pro) so every service page shares one layout and you only edit content. With the free version, build one page, save it as a template, and create each service from it.